Social local marketing is retail of the future. Companies that got into e-commerce too late suffered from high overhead costs that ate away at margins. Ultimately, these companies had no choice other than to file bankruptcy. What can be done to protect your retail store from the imminent peril of e-commerce? This is not an easy question to answer, but I believe social local marketing is a step in the right direction.
Transactional vs. Relationship
The new wave of customers wants more than just a product or service. Customers are buying brand, emotion, and feelings. On the internet, people buy anything they want with the click of their mouse or a touch of their finger. The customer business relationship has changed. Knowing your customers on a personal level creates a bond that is missing from today’s transactional business. This is part of social local marketing. Building meaningful customer relationships is a prime opportunity for your retail store. Consumers have so many choices, but they are willing to pay more if they feel valued. There is a lack of personal touch in today’s world. People want to be known and they tired of being anonymous. Make relationships with your customers because they want to be a part of something bigger. Social local marketing reaches customers on a personal level.
Future Retail Engagement
Why should someone take precious time out of their day to visit your retail store? Your store needs to have value add and differentiation from the typical online experience. Your retail store is an opportunity to build a personal connection with your customers. Turning your store into a social meeting space where people coincidentally buy your product or service is retail of the future. Bringing like minded customers to the same place where they can connect with your product or service and connect with each other is social local marketing.
“Turning your store into a social meeting space where people coincidentally buy your product or service is retail of the future. Bringing like minded customers to the same place where they can connect with your product or service and connect with each other is social local marketing.”
By doing so, you will create a community of brand promoters that back your product or service and live your brand. Make customers want to spend time at your store by giving them a compelling reason to visit your store.
Your purpose and mission need to be meaningful to your customers. If you are a grocery store your cashiers are not just cashiers, they are grocery wizards and sorcesses that just so happen to scan your customer’s items. If your only purpose to give people a place to buy food, you will see less people in your store in years to come. Why does your store exist? What is it that your store does differently from other stores? Thanks for buying groceries, would you like to donate to Save Dogs Now? Don’t do this at your grocery store.
Purpose is about helping your customers get the most out of your product or service. If you sell groceries, your cashiers should engage with your customers and let them know about items that they may like to purchase the next time that they are shopping with you. Your grocery store should hold sessions on how to make meals on a budget because you care about your customers. Your grocery store should be a place where the local community goes to not just for obtaining their primary need, but for getting the most out of life. Make your store have a purpose and customers will be empowered by your store.
Reach Out Today
Let’s meet and talk about your brand and your customers. I will work with you to develop a plan for making your retail store socially engaging. Your retail store will turn into a place where customers not only buy things, but connect with your brand and other like minded customers. Start your retail store’s social local marketing movement today with DJR Jeeves Consulting!