Companies across the board are fighting for consumer attention. From grocery stores to mobile phone apps businesses want their consumers to keep products and services top of mind. Over the years brand awareness has changed and it continues to evolve. With the rise of the Internet brands not only market themselves but communicate directly with consumers. In general, consumers want to know the what, how, and why of your business. With all the buzz around Nike, let’s take a deep dive into their brand awareness.
What your business does is logical. Nike makes shoes and apparel for people with an active lifestyle. The iconic swoosh logo is present on all Nike products.
How your business operates is subjective. Nike sources materials from all over the world and employs people to manufacture their products with the help of machines.
The why behind your business involves feeling and emotion. Just Do It. Nike’s brand inspires you to be the best version of yourself by being active.
Positive and Negative Awareness
The goal of brand awareness is to make sure that consumers think of your business when they are ready to buy something. The only way for a consumer to choose your business is if they know that your business exists. There are many ways to reach consumers. Mail, billboards, television, social media, and email are just some of the ways for a brand to reach consumers. Sometimes grabbing the consumers attention involves marketing in a gray area. This could be when your brand provides a stance on a controversial highly debated public issue. The good news is that people usually forget your stance on the issue and they just remember that your brand said something. If you’d like to read more about this topic in particular there are plenty of articles about this phenomenon. Get out there and grab attention whether it is positive or negative.
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