You can blame the e-commerce giant Amazon for the pain that some small businesses are feeling as a result of Amazon’s decision to offer standard free shipping on most orders.
Moats serve as an effective way to protect your business. While scaling your business it is important to understand how you can prevent competition from eating away at your business or even worse pushing your business out of the market.
Setting a price for your product can be challenging to say the least. Setting a price that customers are willing to pay and making sure your costs are covered is top priority. Businesses that lose money tend to not stay in business for very long.