Companies across the board are fighting for consumer attention. From grocery stores to mobile phone apps businesses want their consumers to keep their product or service top of mind.
You can blame the e-commerce giant Amazon for the pain that some small businesses are feeling as a result of Amazon’s decision to offer standard free shipping on most orders.
Net Promoter Score is BS due to sampling bias. When a subset of a population is used to extrapolate generalizations about the entire population it is wise to make sure that your sample population properly represents the entire population. If your sample does not represent the population that you wish to understand more about than the data is useless.