Companies across the board are fighting for consumer attention. From grocery stores to mobile phone apps businesses want their consumers to keep their product or service top of mind.
You can blame the e-commerce giant Amazon for the pain that some small businesses are feeling as a result of Amazon’s decision to offer standard free shipping on most orders.
Setting a price for your product can be challenging to say the least. Setting a price that customers are willing to pay and making sure your costs are covered is top priority. Businesses that lose money tend to not stay in business for very long.