You can blame the e-commerce giant Amazon for the pain that some small businesses are feeling as a result of Amazon’s decision to offer standard free shipping on most orders.
Setting a price for your product can be challenging to say the least. Setting a price that customers are willing to pay and making sure your costs are covered is top priority. Businesses that lose money tend to not stay in business for very long.
Unpredictable demand causes problems in many businesses. The opportunity for disruption to this business model exists in the ability of the business to generate demand for a for their product or service at a future unspecified time.