Companies across the board are fighting for consumer attention. From grocery stores to mobile phone apps businesses want their consumers to keep their product or service top of mind.
You can blame the e-commerce giant Amazon for the pain that some small businesses are feeling as a result of Amazon’s decision to offer standard free shipping on most orders.
Moats serve as an effective way to protect your business. While scaling your business it is important to understand how you can prevent competition from eating away at your business or even worse pushing your business out of the market.